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Blyp is a startup that offers personalized, actionable insights (blyps) to small and medium-sized eCommerce store owners, helping them to grow their businesses and make sense of their data.

As Blyp's first UX writer, I provided the copy for their website and product sign-up flow. I worked closely with Blyp's founders, UX designers and data analysts to craft messaging highlighting their customer-first approach and desire to help store owners make the most of their data and better understand their business. 

Landing page and website copy

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Blyp categories

Each blyp falls into one of three categories: informative, transformative or protective.

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Store owners can access educational content like articles, a Q&A hub and a blog. I wrote titles and descriptions for the available resources and a small blurb leading to their blog. 

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Resources drop-down menu

Blyp's promise

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First screen of product sign-up flow

Store owners need to link their store to Blyp so the AI-driven software can analyze their data.

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